Choosing a good domain name is essential to any online business, but it is not as easy as it seems. There are many schools of thought as to what is the best method to name your domain, and one of the more popular ideas is Branding. This is where the domain name you give to your business (which may not or may not reflect the products you sell), develops a reputation overtime to which people come to know your business by.

A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.